Earlier this year Google announced that they will be starting to rank websites based on the time it takes for a page to load. Websites that seem to take forever to load are slowing down the Internet, so Google is beginning to factor this into their ranking system. In other words, if you have a slow website, it will not show as high in Google searches. Meta titles and page descriptions are still going to be the main driver in Googles search function however, speed of the website will begin to play a factor in how high the site is listed.
According to Google:
“On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave.
To avoid losing out in these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. The first step is seeing how your site is performing. We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed.”
In my opinion, this new site ranking parameter is a good move for Google. Faster loading web pages give us all a better user experience. Let’s face it, you shouldn’t have to sit and wait for a webpage to load anymore, technology has come far enough that the information we need is always at our fingertips so why should we have to deal with slow loading websites? Ultimately, this move will result in a better overall user experience for everyone when browsing the Internet.
Here are a few things you can do to help speed up your website:
- Minimize HTTP Requests.
- Reduce server response time.
- Enable compression.
- Enable browser caching.
- Minify Resources.
- Optimize images.
- Optimize CSS Delivery.
- Prioritize above-the-fold content.
- Reduce the number of plugins you use on your site
- Reduce redirects